Reach Serious Runners
When It Matters Most
McMillan connects performance brands with 546K+ high-intent runners inside the tools they trust most — not a crowded feed.
Reach Serious Runners
The Audience
Not Casual Fitness Fans.
Committed, High-Income Runners.
546,758 active users across 223 countries — experienced athletes who invest heavily in their performance.
Who They Are
79%
age 35 or older
70%
household income $100K+
64/36
male / female split
How They Train
95%
train 3+ times per week
79%
marathon finishers
78%
running 10+ years
When they use McMillan tools, they’re planning their next training cycle — and their next purchase.
Why McMillan Running
Low Clutter. High Trust. Purchase-Ready.
Four channels. One ecosystem. Precision placement at every step of the runner’s decision process.
Coaching Authority
35+ years of Olympic-level expertise — not influencer marketing. When Greg recommends something, runners act.
100K+
runners coached
Email Power
Direct, repeat visibility inside a trusted coaching relationship — delivered twice weekly at scale.
57%
average open rate — 2.7× industry avg
The Calculator Moment
Your brand appears inside performance tools runners use when choosing gear, nutrition, and race plans.
1.4M+
annual calculator interactions
Search Dominance
McMillan owns calculator and pace-related search — connecting with runners in active planning mode.
30.5M+
annual search impressions
“For any company focused on runners and marathoners, partnering with McMillan Running offers both authority and precision targeting — an uncommon combination that translates directly into stronger engagement and long-term customer relationships.”
— Varun Sriram, Director of Partnerships, UCAN
Let’s Build Something
Ready to Partner with McMillan Running?
We offer website placements, newsletter sponsorships, and dedicated email sends — all inside a trusted coaching ecosystem runners rely on every week.
- ✓ Website banner placements
- ✓ Newsletter sponsorships
- ✓ Dedicated (solo) email sends
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